Sometimes we reject our desires and call it discipline, will of power.
Sometimes we act on all of the desires blindly, and call it addictions.
In my opinion a more sustainable way of being is understanding your desires, learning to feel them come and go, learning to act on them only when we choose to. I call this wise wanting.
It is not an easy task. The first step is to notice small wants and wishes in your meditation practice, right here, when you settled in and closed your eyes.